GoHighLevel CRM architecture, Meta and TikTok ad systems, short-form Reels, and UI/UX design built for fast-moving brands.
Marketing Systems, Paid Social, Short-Form Video & UI/UX
Replaced a generic static Linktree list with a custom-coded, mobile-first conversion hub hosted free on Cloudflare Pages (featuring the Free Carolinas Relocation Roadmap PDF, the Free VA Home Loan Starter Guide at /va-guide/, and direct strategy call routing). Visitors can switch live between three distinct brand aesthetics: Playful Creator (sky blue + butter yellow + soft lavender + official wordmark logo + cutout portrait), Polished Editorial (warm cream + luxury serif typography), and Bold Direct-Response (deep obsidian + electric lime).
Flat button stack with zero visual hierarchy or lead magnet preview.
Sky blue + butter yellow, cutout portrait with speech bubble, and warm starburst badge.
Warm cream canvas, Cormorant Garamond italic serif headers, and clean architectural spacing.
High-contrast dark mode with electric lime display typography for maximum thumbstop impact.
Instead of prompting AI to "make it pop," Chelsea feeds 3 labeled visual references into Claude and Cursor alongside exact typography, camera, and UI component primitives pulled from 6 industry reference libraries.
Studies Claude-built motion pieces to lock exact card stagger timing (80ms) and cubic-bezier(0.16, 1, 0.3, 1) spring curves.
Prompts video AI with exact shot terminology: dolly push-in, aerial FPV orbit, match cut, whip pan, and speed ramp.
Integrates SpotlightCard, GlareHover, BlurText, RubberSegment, and MicroSlats directly into live funnels.
Replaces repetitive 3-column icon rows with high-contrast obsidian & warm-cream bento grids and live interactive tabs.
Pairs Cormorant Garamond bold italic serifs with tight Barlow sans and butter-yellow / lavender / sage accents.
Extracts 4-scene keyframe pacing (0-4s Hook, 4-8s Proof, 8-12s Depth, 12-16s System CTA) for high-retention Reels.
Ref 1: Playful Sticker UI
Ref 2: Editorial Serif
Ref 3: Moving Bento 9:16
"Attaching 3 visual references for @loanofficerchels: keep the cutout portrait sticker & sky/butter contrast from Ref 1, the Cormorant Garamond bold italic serif & warm cream (#FBF8F1) negative space from Ref 2, and the dark obsidian (#0D1518) 9:16 moving bento grid with corner ↗ badges from Ref 3. Score with warm acoustic guitar and route 'MOVE' / 'BOOK' comments -> ManyChat DM -> GoHighLevel CRM."
Click the arrows on any carousel below to swipe through every slide. Includes the 7-Slide Warm-Cream Editorial Link-in-Bio Makeover Deck (with butter-yellow highlights, pastel bento steps, and 3-phone UI mockups), the 6-Slide Upstate SC Relocation Deck, and the 6-Slide VA Home Loan Clarity Deck.
Warm-cream editorial design system with butter-yellow serif highlights, lavender/yellow/sage pastel bento step cards, and 3 side-by-side mobile UI mockups.
Editorial photography carousel covering Greenville, Clemson, and Lake Keowee relocation nuances with "Comment MOVE" ManyChat DM trigger.
Alternating warm-cream and deep-teal typography deck explaining VA COE verification, funding fee exemptions, second-tier entitlement, and the Free VA Home Loan Starter Guide (/va-guide/).
Click any vertical video below to play with warm acoustic audio. Includes the 9:16 Moving Bento-Grid Reel (combining live React Bits UI primitives, 3-Style Link-in-Bio theme switching, Eyecandy camera motion, and 3-reference Claude/Cursor creative direction) alongside 4 Carolinas buyer funnel Reels.
4-scene moving bento showcase combining React Bits UI primitives, live 3-Style Link-in-Bio switching, Eyecandy golden-hour motion, and 3-reference Claude/Cursor prompt bar.
Creator-style 3-scene real B-roll cut with spring-animated dark glass UI cards showing the exact Comment -> ManyChat DM -> GHL CRM pipeline (scored with warm acoustic guitar).
Seated/camera-facing multi-scene cut with Cormorant Garamond italic serif headers and a numbered 1-to-5 glassmorphic checklist that builds on screen with warm acoustic guitar.
Addresses the #1 move-up buyer objection in the first 3 seconds, using dual keyword triggers to segment PDF researchers vs. call-ready leads.
Multi-variant visual storytelling cut tested across Instagram Trial Reels with swapped 3-second text hooks and end-card CTAs.
Select a system tab below to inspect actual production screenshots and workflow diagrams from Chelsea's GoHighLevel sub-account, AI Voice Assistant builder, Meta Ads Manager creative testing matrix, and ManyChat / Notion pipeline.
Audited an external agency build and re-architected the entire funnel at webinar.loanofficerchels.com with custom DNS, web accessibility compliance (6+ years UI/UX & accessibility experience), and strict TCPA/A2P 10DLC consent routing.
Live GHL Builder: Inbound Webhook trigger with Create Contact and If/Else SMS consent tagging.
Live GHL Builder: 20-step Registration, Wait timers, Email/SMS reminders, and Attendance split.
Live Frontend (webinar.loanofficerchels.com): Accessible custom landing page with E.164 phone validation, optional TCPA checkbox, and Meta Pixel Lead event firing.
Earned October 2026 with 100% assessment scores across 3x Official Anthropic Claude Academy & MCP Certifications (+ AI Fluency, Claude Cowork & Advanced MCP coursework) and all 9x Official OpenAI Academy Certifications & Assessments (100% scores).
ID: e97375a29a1bcaa4dfa35d74bbda1d69
ID: 2aa74b465d326c2fc091cb76f923d65b
ID: 8b5c8e5e92579debe8ba75a5a88bca24 (+ AI Fluency, Claude Cowork & Advanced MCP)
Model selection, structured prompting, context engineering, multimodal reasoning, and verification guardrails.
Production workflow design, evaluation rubrics, RAG/knowledge grounding, and human-in-the-loop QA systems.
Multi-step agent orchestration, tool-calling architecture, webhook routing, and deterministic fallback logic.
Manager vs. Decentralized Handoff multi-agent topologies, JSON schema state persistence, and trace debugging.
Value-Feasibility-Risk scoping matrix, golden-dataset eval design (EDD), and latency/cost/accuracy trade-offs.
Executive AI governance, compliance & security policy architecture, staged rollout roadmaps, and ROI tracking.
Automated eval harnesses, LLM-as-a-judge grading rubrics, golden reference datasets, regression testing, and human calibration.
Semantic chunking, vector embeddings, hybrid lexical + dense retrieval, reranking, grounded citations, and zero-hallucination guardrails.
Prompt caching, TTFT/latency reduction, model cascading & routing, token budget optimization, and production throughput tuning.
Why founders and executives trust Chelsea with their brand voice, ad spend, and backend systems: rare domain depth across real estate finance, UI/UX and web accessibility, holistic wellness, e-commerce, and high-volume hospitality.
Formal coursework in Web Design, UI/UX Design, Graphic Design, and Fine Art at Santa Monica College (2020), backed by 10+ years independently building and managing her own brand websites and social media channels and 6+ years of hands-on Web Design, UI/UX, and web accessibility experience. Every landing page, Canva carousel, lead magnet PDF, and video frame is built for visual hierarchy, WCAG contrast, and conversion clarity.
Brings 22 years of file management and administrative operations, an active Mortgage Loan Originator license (NMLS #2741400 in NC & SC), and 5.5 years as a Previously Licensed Residential Real Estate Appraiser (NY, 2004-2009). Fluent in USPAP valuation reports, USDA rural property lookups, property disclosures, Wemlo LOS, and strict Fair Housing / Reg Z / MAP compliance.
Created and scaled two automated e-commerce storefronts: Tail & Twilight (custom equestrian and pet portrait canvas prints fulfilled via Printful) and ShowingReadyHome (unbranded printable home-seller checklists), powered by AI keyword research, listing SEO, and custom interior mockup pipelines.
Certified as a Massage Therapist in 2012 (14+ years of clinical bodywork and wellness experience), graduate of the 1,000-hour Holistic Health Practitioner program at Healing Hands School of Holistic Health, and Certified Trauma-Informed Breathwork Practitioner (David Elliott, 2018). Understands health, sleep, recovery, and women's wellness buyers from the inside out - writing empathetic, high-converting wellness copy that respects legal and medical compliance boundaries.
Co-founded an owned-inventory vacant home staging company serving Upstate South Carolina listing agents. Built the tiered pricing architecture, Realtor partner launch kits, inventory tracking database, day-of-staging runbooks, and social outreach systems.
Before scaling digital funnels and real estate operations, 10 years of high-volume bartending forged the instincts that make Chelsea a standout agency operator: reading human psychology in three seconds, staying calm under tight turnarounds, and leading client calls with warmth and zero ego.
Grab one-page PDF versions of Chelsea's Resume, Visual Systems Portfolio Summary, or Combined Storytelling Cover Letter + Resume for your hiring team.
Includes full technical stack, GoHighLevel & AI Voice builds, 22 years file management, 14+ years holistic wellness (certified 2012), 10+ years web/social management, 6+ years Web Design, UI/UX & accessibility, Previously Licensed Residential Real Estate Appraiser background, and Santa Monica College UI/UX & Design coursework.
Scannable 1-page breakdown of Chelsea's GoHighLevel implementation, Meta/TikTok ad creative matrix, Short-Form Video + ManyChat keyword funnels, UI/UX & web accessibility expertise, and Notion Multi-Business OS.
Combined 2-page PDF highlighting Chelsea's top 3 video & e-commerce creative systems plus full resume.
